ATTRACT
New shoppersNew fragrance shoppers through accessible luxury products.
AUREL MALAYSIA
CURATED FRAGRANCE.
BUILT FOR MODERN RETAIL.
A curated affordable-luxury fragrance portfolio created for today’s beauty and lifestyle consumer.
A Retail Partnership Proposal for Sa Sa Malaysia
02 / MARKET OPPORTUNITY
THE SPACE BETWEEN
MASS AND PRESTIGE.
Aurel’s portfolio is positioned to complement the gap between conventional mass fragrance and traditional prestige perfume.
MASS MARKETAFFORDABLE
LUXURYPRESTIGE
LUXURYPRESTIGE
Premium presentation. Strong scent appeal. Accessible price points.
03 / RETAIL FIT
DESIGNED FOR
DISCOVERY-LED RETAIL.
The objective is not simply to add more perfume SKUs — it is to create a fragrance category customers want to explore.
DISCOVER
More to exploreGive customers more scents, stories and brands to explore.
CONVERT
Premium, approachableOffer visually premium fragrances at approachable price points.
REPEAT
Collection behaviourCreate opportunities for repeat purchases and fragrance collection.
04 / PORTFOLIO
FIVE BRANDS. DISTINCT IDENTITIES.
ONE CURATED DIRECTION.
ARMAF
Contemporary fragrance with broad international recognition and strong consumer awareness.
BLVNC
Clean, modern and accessible fragrance direction with strong gifting potential.
LONGTIEN
Statement fragrances for consumers seeking value, individuality and discovery.
RIIFFS
Fashion-forward fragrance built around modern scent profiles and visual presentation.
NUSUK
Rich and distinctive fragrances influenced by contemporary Middle Eastern perfumery.
05 / OUR APPROACH
WE DON’T JUST ADD BRANDS.
WE CURATE THE SHELF.
VISUAL IMPACT
Products must look premium enough to create shelf attention.
SCENT APPEAL
Fragrances must offer profiles consumers immediately understand and enjoy.
PRICE ACCESSIBILITY
Products allow customers to explore fragrance without traditional luxury barriers.
COMMERCIAL RELEVANCE
Products should perform across physical and digital retail environments.
06 / RETAIL VISION
FROM PRODUCT SHELF TO
FRAGRANCE DESTINATION.
Aurel can help Sa Sa imagine a focused multi-brand fragrance destination: premium enough to attract attention, approachable enough to invite discovery.
CURATED BRAND WALL
A focused multi-brand fragrance destination with clear separation and premium shelf rhythm.
DISCOVERY TABLE
Tester-led exploration that lets customers compare scent families and brand stories.
GIFTING EDIT
Curated selections for gifting moments and festive retail campaigns.
07 / DIGITAL + RETAIL
FROM ONLINE DISCOVERY TO
IN-STORE CONVERSION.
Today’s fragrance journey often begins online but becomes more powerful when customers can experience the scent physically.
SOCIAL
DISCOVERY→ONLINE
INTEREST→SA SA
STORE→TEST→PURCHASE→REPEAT
DISCOVERY→ONLINE
INTEREST→SA SA
STORE→TEST→PURCHASE→REPEAT
E-COMMERCE + SOCIAL CONTENT + PHYSICAL RETAIL
08 / PARTNERSHIP
FLEXIBLE WAYS
TO BUILD TOGETHER.
CURATED RETAIL ASSORTMENT
Select high-potential products for Sa Sa stores.
CONSIGNMENT PILOT
Test selected fragrances with controlled initial exposure.
WHOLESALE
Structured product supply for selected brands and SKUs.
CAMPAIGN COLLABORATION
Joint launches, gifting campaigns and digital marketing opportunities.
The ideal structure can be developed together based on Sa Sa’s category strategy, store profile and commercial requirements.
09 / START SMART
START CURATED.
SCALE WITH PERFORMANCE.
CURATE
Select hero brands and strongest-performing fragrance profiles.
PILOT
Launch through selected stores or a controlled assortment.
SCALE
Expand brands, SKUs and locations based on performance.
10 / PARTNER VALUE
MORE THAN
A SUPPLIER.
CURATED PRODUCT SELECTIONFRAGRANCE CATEGORY EXPERIENCELOCAL INVENTORY SUPPORTE-COMMERCE EXPERIENCEMARKETPLACE INSIGHTMARKETING SUPPORTFAST-MOVING PRODUCT IDENTIFICATIONFLEXIBLE PARTNERSHIP APPROACH
Our role is to help turn fragrance products into a commercially relevant retail category.
AUREL × SA SA MALAYSIA
LET’S CREATE THE NEXT
FRAGRANCE DESTINATION.
A curated fragrance partnership designed around discovery, accessibility and retail growth.